The nimblejack Blog

Why should people choose you?

One of the first questions I like to ask marketers is: Why do your customers choose YOU? Often the answer to that question involves a pause and then an assertion that they offer the best combination of price, quality, and service. Truth is there are dozens or hundreds of businesses that do what you do,… Read More


I felt the Earth move: Salesforce.com to acquire ExactTarget

I knew it was going to be a big day. Don’t ask me why, or how, but I woke up excited this morning. The sun was still low in the sky and the weather was brisk and clear: a perfect early June morning. Today was going to be one of those days, I just knew… Read More


How to Measure ROI in Digital Marketing

Return-on-Investment (ROI) is key to any successful marketing initiative. After all, in business, it’s always important to see if your investments are profitable. While many people believe it’s too difficult to track and measure online marketing efforts, nothing could be further from the truth. The trick is determining what you consider to be a key… Read More


Simple Segmentation Can Reward Your Email Marketing Efforts

Segmentation should be an important aspect of any company’s email marketing campaign. While creating multiple subscriber lists is nothing new or groundbreaking, many companies still don’t segment their them on a regular basis. There are many different ways to segment your target audience based upon your needs and the info you have about subscribers. Consider… Read More


Is Your Marketing Interacting or Just Interrupting?

Over the past half century, marketers often executed an interruption-based approach to promoting their brand. They constantly pushed to have the biggest signs, the highest podiums, and the loudest megaphones. Messaging was shoved in our faces–usually without our permission. People grew tired of this abuse, and considering that the average person is bombarded with thousands of marketing… Read More


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HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com

HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com