The nimblejack Blog

Why You Should Start Mimicking Urban Outfitters’ Emails

I’ll be the first to admit that I’m a sucker for Urban Outfitters’ overpriced hipster garb, despite the fact that their CEO called customers “the upscale homeless person, who has a slight degree of angst.” (Ouch, Urban.) What really gets me are their emails. I get slammed with promotional emails everyday. But amongst the swarm… Read More


5 Ways to Create an Irresistible Subject Line

How many emails do you receive a day? Better question–how many do you actually open and read? Unless it’s from a family member or for work, that number is probably low. Why is that? Is it the company? Or do we just not have time anymore to really care? The truth could be a mix… Read More


7 Tips for Getting Your Boss to Believe in Your Marketing Ideas

I interact with people from all different levels of the corporate marketing hierarchy. A situation I’ve run into many times is that one or more members from the lower levels of the pecking order have a different view for the marketing strategy of their company than those at the top. This usually leads into their… Read More


Why should people choose you?

One of the first questions I like to ask marketers is: Why do your customers choose YOU? Often the answer to that question involves a pause and then an assertion that they offer the best combination of price, quality, and service. Truth is there are dozens or hundreds of businesses that do what you do,… Read More


I felt the Earth move: Salesforce.com to acquire ExactTarget

I knew it was going to be a big day. Don’t ask me why, or how, but I woke up excited this morning. The sun was still low in the sky and the weather was brisk and clear: a perfect early June morning. Today was going to be one of those days, I just knew… Read More


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HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com