The nimblejack Blog

How to Measure ROI in Digital Marketing

Return-on-Investment (ROI) is key to any successful marketing initiative. After all, in business, it’s always important to see if your investments are profitable. While many people believe it’s too difficult to track and measure online marketing efforts, nothing could be further from the truth. The trick is determining what you consider to be a key… Read More


Simple Segmentation Can Reward Your Email Marketing Efforts

Segmentation should be an important aspect of any company’s email marketing campaign. While creating multiple subscriber lists is nothing new or groundbreaking, many companies still don’t segment their them on a regular basis. There are many different ways to segment your target audience based upon your needs and the info you have about subscribers. Consider… Read More


Is Your Marketing Interacting or Just Interrupting?

Over the past half century, marketers often executed an interruption-based approach to promoting their brand. They constantly pushed to have the biggest signs, the highest podiums, and the loudest megaphones. Messaging was shoved in our faces–usually without our permission. People grew tired of this abuse, and considering that the average person is bombarded with thousands of marketing… Read More


5 Best Practices for Marketing Your Business by Email

No matter how big your organization is, here are some basic email marketing best practices your business should follow: 1. Make sure your content is relevant to your audience. Nothing makes people click that unsubscribe link faster than irrelevant content, so know who your audience is and tailor your message to them. If you have… Read More


Death to Email Blasts: Targeted Content Beats Quantity

I hate the words “email blast.” That phrase is right up there with “irregardless” or “all of the sudden.” All jokes aside, phrases like “email blast” take marketing back to a time when connection to one’s audience wasn’t seen as valuable, and ad campaigns of every format were a one-size-fits-all shotgun approach. Blindly “blasting” emails to your… Read More


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Indianapolis, IN 46204


info@nimblejack.com

HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com