The nimblejack Blog

5 Tips for Last-Minute Black Friday Email Marketing

Believe it or not, the craziness of Black Friday and the start of the holiday shopping season are upon us. If you’re not quite ready for the hustle and bustle of the biggest shopping day of the year, there’s still time to make sure you’re effectively reaching as many customers as possible with your Black Friday email… Read More


How to Write a Good Email Subject Line

Email subject lines need to be engaging and interesting in order for your audience to open the messages you send–after all, they’re one of the first things people see in their inbox. But how do you say what you want to say in such a small space? A subject line is a lot like a… Read More


Lessons Learned & Inspirations from ExactTarget’s Connections 2012

We learned a lot at #ET12, the world’s largest gathering of digital marketers. The theme of ExactTarget’s Connections 2012 conference was “inspire the future.” We were inspired by presenters like Michael J. Fox and David Blaine, along with the wealth of educational and networking opportunities at Indy’s JW Marriott. And seeing the ‘Back to the Future’ DeLorean… Read More


Email Testing: A Necessary Function of Email Marketing

As the school season approaches, many of us don’t remember much of our school days. But there was one event that was the arch enemy of every single student: Tests. Every student has come to the conclusion at some point in their life that the devil himself created this tortuous game just to watch us… Read More


Setting Your Sights on Segmentation

A recent study by Experian (2012) showed that 80% of email marketers send the same content to all subscribers. These statistics shed light on the concerning trend that a majority of email marketers today continue to send out emails without knowing who they are sending it to. Segmentation is a email marketer’s best friend. It… Read More


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Indianapolis, IN 46204


info@nimblejack.com

HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com