Q: What’s one piece of free advice you can give to today’s marketing professionals?
A: Stop marketing to yourselves. So many marketers start with “me/us-focused” goals instead of taking the time to truly understand the consumer and their desire paths, drivers, and motivations. Start with what matters to them, then work back to your goals.
Q: What drives you to find the solution to a complicated idea?
A: It starts with an insatiable curiosity, and a hunger to understand how things work. I’m the kid that used to take his toys apart, modify them, and put them back together. Once you truly understand the problem, the possible solutions begins to rise from the depths into a state of clarity.
Q: Where do you see the future of relationship marketing going?
A: The future is the consumer. More specifically, finding ways to engage with them on their terms with content that is personalized, relevant, meaningful, and unique. The technology and tactics will always evolve, but consumer-first thinking is an inherent truth.
Q: What do you love most about what you do?
A: I love the variety across all our client industries. I’ve gotten to work on everything from aviation, medical, banking, dining, and a myriad of others. This suits my curiosity and has me eager to roll up my sleeves and learn more about you and your markets.
Q: What do you do when you’re not busy building strategies for nimblejack’s clients?
A: You can find me playing frisbee with my dog, renovating my mid century modern home, backpacking deep into remote forests, or noshing on culinary delights at fine local restaurants. But even then, in the back of my mind, I’m still cooking up the next big idea for our clients.