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Get behind the gloves and meet Chad Martin, Director, Technical Solutions and collector of interesting items.

 

Q: What drives you to find the solution to a complicated idea?

A: I have a love (perhaps obsession) to find a way to make anything better. So if a complicated idea presents itself, I look for a way to break the idea into individual, simple pieces. My favorite part of any workday is when I am presented with a complicated request, and I get to dream up the many paths that could be taken to arrive at a final solution.

 

Q: Are there any complex issues that are “too big to solve?”

A: Having a background as a developer / engineer / architect, I like to believe just about anything is within the realm of possibility. I enjoy when someone says that something isn’t possible. That’s when I get to dream.

 

Q: What do you find most satisfying when finding a solution?

A: Definitely finding the simplest, most elegant approach that contains the fewest number of steps to complete the task. This is also generally the approach that will run the most efficiently.

 

Q: So you have a lot of “trinkets” on your desk. Explain yourself.

A: There’s a story behind most of the items. Some are fairly simple stories, like the Ken Griffey Jr. bobblehead—my family went to a Reds game and most everyone in attendance received one. So what else do you do with a Ken Griffey Jr. bobblehead besides bring it to work?

 

Q: Where do you see the future of email marketing going?

A: It’s definitely going to be more and more targeted, so the end-user receives ads specific to their behavior. I think there will be advances in predictive engines that figure out to a higher degree of certainty what products a person will soon be purchasing.

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HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com

HEADQUARTERS

6 East Washington St. #200
Indianapolis, IN 46204


info@nimblejack.com